Marketing Communication
Communication in marketing
Transporting marketing message between message source and receiver is shown on picture. Problems that can appear are located in coding and decoding of message, and also can be found in background noise.
Coding the message is, basically, how that message is presented, using both verbal and non verbal communication. In common language, we can say that coding means how something is said.
Decoding the message means how receiver interprets the message and possible mistakes in understanding the message source.
Background noise presents wide specter of influences. They can be, for example, different types of information about the same subject, that can influence message receiver.
Type of media by which a message is transferred is the most important thing in marketing communication. By choosing the right type of media, one can target specific market segment.
Coding the message is, basically, how that message is presented, using both verbal and non verbal communication. In common language, we can say that coding means how something is said.
Decoding the message means how receiver interprets the message and possible mistakes in understanding the message source.
Background noise presents wide specter of influences. They can be, for example, different types of information about the same subject, that can influence message receiver.
Type of media by which a message is transferred is the most important thing in marketing communication. By choosing the right type of media, one can target specific market segment.